It is clearly mentioned on the UN website that Sustainable Development Goals (SDGs) is the world’s best plan initiated by the UN to create a better world for people and planet by 2030. It consists of 17 main goals such as No Poverty (SDG-1), No Hunger (SDG-2) and affordable clean energy (SDG-7). This is a call for action for all countries for creating a sustainable future that brings equal prosperity in economic as well as social and environmental sector. However, this initiative comes with many challenges especially regarding merge social and environmental contributions on the operation of a business. It needs a new concept that enables people to understand that economic prosperity could be achieved in line with doing good for society and the environment.